LazyLand Privacy Policy

Plain-English summary

We collect data needed to run services securely, support you, improve performance (analytics), and (with your choices) show ads.
Our backend is hosted on Google Cloud in Frankfurt, Germany.
Consent management: Usercentrics (mobile) and Cookie-Script.com (web).
Mobile ads: Google AdMob (including mediation partners such as Meta Audience Network, Unity Ads, Mintegral, AppLovin).
Web ads: Google AdSense.
Accounts can be deleted anytime by you, and we automatically delete accounts after 90 days of inactivity (with limited legal/security exceptions).
Our services are intended for users aged 16+.

This summary is for convenience only. The full policy below controls.

1. Scope

This Privacy Policy explains how LAZYLAND S.A. (“LazyLand”, “we”, “us”) collects, uses, shares, and protects personal data when you use our mobile games/apps, web games/websites, Google Play Store apps, Apple App Store app, Facebook apps & Instant games, and apps distributed via Amazon Appstore, Huawei AppGallery, and Samsung Galaxy Store.

Third-party platforms and partners (app stores, ad networks, social networks) may also process your data for their own purposes as independent controllers under their own privacy policies (see Section 17).

2. Data Controller & Contact

2.1 Controller

The data controller for the services covered by this policy is:

LAZYLAND S.A. (Greece)
Moschato 18345, Greece (Sterea Ellada and Evoia)
Phone: +30 21 0481 4401

2.2 Contact

Privacy & data requests: support@lazyland.net
General support: support@lazyland.com

When contacting us, include the game/app name, your username, and (if visible) your in-app User ID to help us locate your account.

3. Data We Collect

We collect the following categories of data (depending on what you use and your settings/choices):

3.1 Account & profile data (required for our services)

Account identifiers: username/display name, in-app User ID, email address (where used for account creation/recovery).
Authentication/session data: information needed to keep you signed in and protect accounts (e.g., session tokens).
Profile data: avatar, preferences, language, and other settings you choose.

3.2 Chat and user-generated content (UGC)

Chat messages, timestamps, sender/recipient identifiers, and moderation actions.
User-generated content you submit (e.g., text, images, posts, or other content depending on the app) and associated metadata.
Reports (e.g., when you report another user/content) and evidence attached to reports.

3.3 Customer support data

Support communications: messages you send us, email address, and information you provide in the ticket.
Troubleshooting data: device/app details you provide (or that are included in your message) to diagnose issues.

3.4 Device, technical, and usage data (automatic)

Device and app identifiers: device ID/app instance identifiers; and where permitted, advertising identifiers (e.g., Android Advertising ID / AAID; iOS IDFA subject to Apple rules and your settings).
Technical data: IP address, device model, OS version, app version, language, time zone, network type, and similar diagnostics.
Approximate location: derived from IP address (city/region level).
Usage/gameplay data: session length, screens/actions, gameplay progress, scores, and performance metrics.
Security/anti-fraud: logs and signals to prevent abuse, cheating, and unauthorized access.

3.5 Purchases (in-app purchases)

Purchase/entitlement data: transaction identifiers/receipts, subscription status, and items purchased.
We do not receive your full payment card details. Payments are processed by the store/platform (Apple, Google, Amazon, Huawei, Samsung).

3.6 Web data (cookies and similar technologies)

Cookies/local storage on our websites to keep the site working, remember preferences, measure traffic (Google Analytics), and (with your choices) deliver ads (Google AdSense).
Server logs: IP address, user-agent, timestamps, pages requested, and related log data for security and performance.

4. Purposes, Legal Bases & Key Processing

Where EU/EEA/UK/Swiss data protection laws apply, we rely on typical legal bases depending on the activity: contract necessity, legitimate interests, legal obligations, and consent (especially for non-essential cookies/SDKs and personalized advertising where required).

Purpose	Examples	Typical legal basis
Provide and operate the services	Account creation, login, gameplay, multiplayer, leaderboards, delivering features you request	Contract necessity
Chat & UGC features	Deliver chat/UGC, store and display content, enforce community rules	Contract necessity and/or legitimate interests
Moderation, safety, and enforcement	Automated/human moderation, investigate reports, prevent abuse/cheating, enforce rules	Legitimate interests; legal obligation where applicable
Analytics & improvement	Measure usage and performance, fix bugs, improve UX (Google Analytics)	Consent where required; otherwise legitimate interests (jurisdiction-dependent)
Advertising & monetization	Show ads, cap frequency, measure ad performance, prevent fraud; personalize ads where allowed	Consent where required (especially personalized ads)
Legal compliance	Accounting/tax, responding to lawful requests, compliance obligations	Legal obligation
Legal claims	Establish, exercise, or defend legal rights	Legitimate interests

We do not run marketing campaigns (no promotional email marketing) and we do not use a push-notification marketing provider for promotional messaging. Support-related communications may occur when you contact us or when strictly necessary to provide the service.

5.1 Mobile apps: Usercentrics

Our mobile apps use Usercentrics as a Consent Management Platform (CMP). Where required by law, we ask for your choices for non-essential processing (e.g., personalized advertising, measurement) and store a record of your choices.

You can review or change your choices at any time via the in-app privacy/consent settings (usually in Settings or Privacy).

5.2 Websites/web games: Cookie-Script.com

Our websites use Cookie-Script.com to display a cookie banner and preference center (where required). You can accept/reject categories of cookies and change your choices later via the cookie settings link/banner on the site.

6. Ads, Analytics, Cookies & Similar Technologies

6.1 Mobile advertising (Google AdMob + mediation partners)

Many of our mobile apps are ad-supported. We use Google AdMob and may enable mediation to demand partners such as Meta Audience Network, Unity Ads, Mintegral, and AppLovin.

Depending on your region and choices, ad partners may process device identifiers (including advertising IDs where permitted), IP address, approximate location, and interaction/usage signals to deliver ads, cap frequency, measure performance, and detect fraud. Where required, we enable personalized ads only with your consent. If you do not consent (or withdraw consent), we will attempt to show non-personalized/contextual ads where feasible.

6.2 Web advertising (Google AdSense)

Our web games/sites may use Google AdSense. Google may use cookies and similar technologies to serve and measure ads. Depending on your region and choices, ads may be personalized or non-personalized.

6.3 Analytics (Google Analytics — mobile and web)

We use Google Analytics on both mobile and web to understand usage, diagnose issues, and improve performance and user experience.

Where required by law, analytics will be enabled based on your consent choices (mobile via Usercentrics; web via Cookie-Script).

6.4 Cookies, SDKs, pixels, and device storage

We and our partners may use cookies, SDKs, pixels, and similar technologies to access and store information on your device. This supports essential operations (e.g., security), analytics, and advertising (including personalization where permitted).

7. Chat, User-Generated Content & Moderation

7.1 Visibility

Chat messages and UGC may be visible to other users depending on the feature. Do not post sensitive personal information. You are responsible for what you share.

7.2 Moderation

We moderate chat and UGC to enforce community rules and keep the service safe. Moderation may involve automated detection and human review. We may remove content, restrict features, or suspend/terminate accounts for violations.

We may retain moderation records (including reports, evidence, and decisions) for a reasonable period as necessary to enforce rules, prevent abuse, and comply with legal obligations.

Hosting/Infrastructure: Google Cloud (Frankfurt, Germany).
Consent management: Usercentrics (mobile), Cookie-Script.com (web).
Analytics: Google Analytics.
Advertising: Google AdMob (mobile) + mediation partners; Google AdSense (web).
Platforms/app stores: Apple, Google, Amazon, Huawei, Samsung, Meta/Facebook may process data under their own policies.
Legal and safety: disclosures if required by law or necessary to protect users and the service.

9. International Transfers

Our primary backend hosting is in the EU (Frankfurt, Germany). However, some partners (especially advertising and platform partners) may process data outside your country, including outside the EU/EEA. Where required, we use appropriate safeguards (e.g., Standard Contractual Clauses, adequacy decisions, or other lawful mechanisms).

10. Retention & Account Deletion

10.1 User-initiated account deletion

You can delete your account at any time using the in-app Delete Account feature, or by contacting support@lazyland.net.

10.2 Automatic account deletion after inactivity

We automatically delete accounts after 90 days of inactivity. “Inactivity” generally means no login or use of the service for 90 consecutive days.

10.3 Retention exceptions

Legal obligations (e.g., accounting/tax requirements related to purchases)
Security and fraud prevention
Dispute handling and enforcement (e.g., moderation records, abuse investigations)
Backups (data may persist for a limited time in backups before being overwritten)

11. Your Choices & Controls

Mobile consent: change choices anytime in the in-app consent settings (Usercentrics).
Web cookies: change cookie categories anytime via the cookie preference tool (Cookie-Script).
Device ad controls: limit/reset your advertising ID on Android, and manage tracking permissions on iOS.
Browser controls: block cookies (some features may not work properly).

12. Your Privacy Rights

Depending on your location and applicable law, you may have rights such as access, correction, deletion, restriction, portability, objection, and withdrawal of consent (where processing is based on consent).

To exercise your rights, email support@lazyland.net. We will ask for reasonable verification. Please include: (i) the app name, (ii) your username, (iii) your in-app User ID (if available), and (iv) your registered email (if any).

13. Age Limit (16+)

Our services are intended for users aged 16 years and older. If you are under 16, do not use our services and do not create an account. If we become aware that we have collected personal data from a user under 16, we will take steps to delete it as soon as reasonably possible.

14. Security

We use appropriate technical and organizational measures designed to protect personal data.

15. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version here and update the dates above.

17. Platform Notes

When you download or use our apps through Apple App Store, Google Play, Amazon Appstore, Huawei AppGallery, Samsung Galaxy Store, or use Meta/Facebook platform features, those platforms may process your data for their own purposes (billing, fraud prevention, platform integrity, etc.) under their own privacy policies.

End of policy.